Due Diligence

The Opportunity

Market intelligence for informed acquisition decisions.

Keyword Landscape

KeywordVolumeDifficultyCPC
canada holiday tours12,100Medium$4.52
canada tours40,500High$3.89
canada vacation packages8,100Medium$5.20
best canada tours2,400Low$3.15

Competitive White Space

Major Players

  • Expedia / ViatorGeneralist platforms, not Canada-specialized
  • Air Canada VacationsAirline-tied, limited positioning
  • Destination CanadaGovernment bureau, not commercial

The Gap

No dominant Canada-only specialized brand exists.

Opportunity: Own the vertical.

Revenue Models

01

Affiliate

Booking.com, Viator, GetYourGuide

4–8% commission
02

Lead Gen

Qualified inquiries to operators

$15–50 per lead
03

Direct Booking

Proprietary inventory platform

15–25% margin
04

B2B Licensing

Domain + brand to operators

Negotiated

Comparable Sales

DomainDatePrice
IcelandTours.com2022$15,000
AfricanSafariTours.com2023$8,500
NewZealandTours.co.nz2023$6,200
PatagoniaTours.com2021$4,800

Ready to discuss?

Proceed to Acquire